Local cobblers make the gorgeous moccasins that are sold in this small shop. They come in a rainbow of colors and include jeweled options.
Amatruda: La Carta di Amalfi
The exquisite writing papers from this boutique come from a 15th century paper mill which has been making its products in the same tradition for 500 years. You can buy beautiful cards, albums and notebooks or order invitations or business cards. Writers, artists and anyone who appreciates artisanal products will love this beautifully made paper.
This is the place to buy the area’s ubiquitous cameo jewelry, handcrafted from conch shells. There’s a small museum in the back that showcases this family business’s most spectacular pieces (they’ve made special creations for Hillary Clinton, among others).
Ceramiche d’Arte Factory
Considering Positano’s cult status around the world, the town has a disappointing shopping scene, consisting mostly of touristy shops hawking T-shirts. A great exception is this stylish boutique opposite Le Sirenuse. The well-edited collection features resort wear by Allegra Hicks, Eres and Marie-Hélène de Taillac, as well as gorgeous textiles by designer Lisa Corti and silk foulards made exclusively for the shop by Neapolitan tailor Mariano Rubinacci. There’s also a small home collection, including colorful Venetian glassware and the hotel’s famous wrought-iron candleholders (from La Sponda restaurant), which are made in Florence and Venice.
Lo Scrigno di Brunella
A lovely little boutique to pick up loose, floaty resort fashion in linen and cotton such as sheath dresses or duster coats.
This shop was one of the first boutiques to cater to international tourists when Positano was transformed from a simple fishing village after World War II into a jet-set watering hole. Maria was a seamstress known for her lightning (lampo) speed. Over the years, her daughters have taken on her thriving business. Among the famous men who have had linen shirts made here are Dustin Hoffman and Colin Farrell. It’s a good stop if you want clothes made. Their designs focus on the patchwork style that is typical of Positano and works better on children than adults, so you’re best to stick to solid colors and simple styles.
Profumi della Costiera
This small family-run liquorificio distills its own limoncello (you can taste it before you buy), and the slender glass bottles, some hand-painted, make lovely gifts to bring back home. The shop, on the way from the Piazza Duomo to the Villa Cimbrone or Villa Amore, also carries babà al limoncello, small pastries infused with the region’s famous liqueur.
Hand made sandals, similar to those sold on Capri, are sold in this little shop just above the main beach.