Max &Jan

14 Rue Amsefah, Sidi Abdelaziz, Medina

212 (0) 524 37 55 70

Fashions have been sold in the medina since the 12th century, but never before have the walls held a “concept shop” mixing many designers’ work in a space that feels like a stylish salon. The visionaries behind Max & Jan are Belgian Jan Pauwels and Moroccan Maximilien Scharl who have lived in Morocco for years and sold their clothes under the label Max & Jan at chic hotel shops, their own boutiques and at 33 Rue Majorelle.

Their motto is “Glam in the Medina,” and they have been true to it. Here, you’ll find elegant flowing caftans and fabulous jersey pieces with embroidered necklines in bold, contrasting colors. Slinky t-shirt dresses, brightly colored leggings and ruched cotton tops mix with necklaces that use traditional Berber elements to make ethnic-chic statement pieces. Everything from the children’s clothing and housewares to bath products and yes, skateboards, is made in Morocco by up-and-coming artisans and designers who bring a modern vibe to traditional techniques. Berber rugs, art books, photographs and fragrances complement the clothing choices. And the boutique is about to undergo a massive expansion. Max and Jan has acquired the Foundouk (or ancient stable building) next to its current shop and is more than tripling its space and adding an all-day café.

Written by Melissa Biggs Bradley

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