Birger Jarlsgatan 9


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Stockholm native Lisa Carrol’s plan to launch a women’s fashion line was put on hold when she was unable to find any kids’ clothes that would not irritate her premature daughters’ (Liv and Lilly) sensitive skin. When her doctor recommended Peruvian pima cotton, which was nearly impossible to find in Europe at the time, Carrol ordered bundles of the cloth and began hand making her daughters’ clothes. Seizing the opportunity at hand, Carrol launched Livly in 2014, and subsequently opened several stores in Europe and her first stateside boutique in NYC’s TriBeCa in 2015. The precious children’s designs are prim and proper, with sweet patterns like clouds, butterflies and flowers, and a pastel color palette. The Stockholm flagship also offers toys like fluffy stuffed rabbits and mini white bathrobes to match mom and dad.

Written by Emma Pierce

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