Editors' Picks

J.K. Place Capri

Designer chic, intimate, gorgeous

Via Prov M Grande 225., Capri 80073

(39) 081-838-4001

See Website

Indagare Adored

At a Glance

J.K. capri is proof positive that a design concept powered by vision and creativity, as opposed to trend, has staying power. Entrepreneur Ori Kafri asked Italian architect Michele Bönan to bring his cool-house chic to Capri in 2007; the 20-room property continues to top the best-of style lists and is one of the island’s most coveted places to book. (In fairness, Bönan truly outdid himself here, designing nearly all of the furniture, even mixing his own colors for the bright walls.) Located in a cliffside mansion overlooking Marina Grande, the hotel feels like a gorgeous hideaway, and indeed, many of the guests tend to avoid clogged Capri town altogether during the day, preferring to remain at the large pool or at J.K. Place’s acclaimed spa. The scene is a fiveminute drive away (there’s a free shuttle service available 24 hours a day), but one of summer’s greatest pleasures is having an aperitif before dinner at J.K. Kitchen while waving goodbye to the last ferry of day-trippers from this lofty, lovely retreat.

The Standout: The J.K. Place team that knows guests by name and thinks outside the box when it comes to organizing exclusive experiences, including tours at Pompeii (also by helicopter) and boating to Li Galli, three nearby islands

Don’t Miss: Lunch at beach club Il Riccio, above the Blue Grotto, reachable via boat

Indagare Loves

  • The ultra-stylish interiors (where else can you play a round of backgammon on a violet board?)
  • The two penthouses on the top floor with large balconies
  • The sweeping Gulf of Naples views
  • The unique layout and design of each room, but the fact they all come with balconies or terraces
  • The delicacies, like smoked mozzarella, from artisanal producers served at breakfast


When J.K. Place opened in March 2007, it was immediately the talk of the island; not only was it the first luxury hotel to debut in nine years, it was also owned and designed by nonlocals (Florence-born Ori Kafri and Italian architect Michele Bönan, respectively). Situated in a mansion perched on a cliff above the Marina Grande, it was also considered by many to be in a less desirable location than the center of Capri town. Now J.K. Place has earned international buzz, and with just 20 beautifully appointed rooms, is one of the most coveted addresses to book.

Florentine mastermind Bönan also conceived J.K. Place’s namesake sister hotel in Florence and the Ferragamo hotels, including the Portrait Suites in Rome, but it is on Capri that he truly outdid himself. He created nearly all the furniture, selected the art, even mixed the colors for the walls—the results are breezy island interiors that are original, chic and truly comfortable. The ground floor of the hotel, in a hillside mansion with stunning sea views, features four handsome sitting rooms, including a library stocked with Assouline and Taschen titles, and a dining room presided over by two towering Chinese porcelain urns in the softest of eggshell blues. The rooms open onto a large teak terrace where white canvas chairs and sofas face the calm blues of the Bay of Naples.

Stylish decorative details—like ceramic and bronze busts, vintage accent pillows and the occasional chandelier—abound, but J.K. Place is not of the look-but-don’t-touch variety; rather, guests immediately feel at ease, tempted to curl up on the living room’s long white sofas and in sitting areas, which bring to mind a chic friend’s beach house (there are hints of the Hamptons and Palm Beach here, especially in the nautical-inspired color scheme). Common spaces, while often buzzing with activity, feel delightfully intimate and feature accents like a violet backgammon board.  The illusion of partaking in a carefree house party is furthered by J.K. Place’s wonderful staff, most of whom seem to work around the clock. They anticipate guests’ wishes, whether it’s an aperitif or a ride to town (J.K. Place is about a five-minute drive from the piazzetta, and a free shuttle service is available twenty-four hours a day).

The twenty-two rooms, each with a different layout and design scheme, all have balconies or terraces, and most have views of the sea. Bönan’s signature touches include four-poster beds dressed in flowing fabrics, tassel-adorned curtains and sea-inspired colors ranging from Tiffany-box turquoise to regal gray. Bathrooms are spacious and modern (the one in Room 15 even has two terry-cloth-covered armchairs and a small round table stacked with books). Most come with large showers, and some also have freestanding or sunken tubs. Those seeking privacy will love the rooms on the lower floors, like Number 9, a deluxe with a huge bathroom, whose mahogany interiors and sweeping sea views give the impression of being on a yacht. For the ultimate splurge, there are two penthouses on the top floor, which have roomy balconies.

J.K. Place has a large swimming pool, surrounded by a manicured garden, and there is a lovely 3-room spa that features Sisley products. The restaurant is excellent. The shuttle service to Capri town runs twenty-four hours a day, though sporty guests can also take the twenty-minute uphill walk from the hotel. Travelers who plan to do a lot of shopping and who want to be based in easy walking distance of the piazzetta will find J.K. Place’s Marina Grande location too far removed; those who prefer to avoid crowded town, however, will be hard-pressed to find a more stylish, relaxed setting in which to hide out. The dark balustrade staircase that leads to the guest rooms on the first floor is flanked by black-and-white photographs of past Capri visitors—Audrey Hepburn, Maria Callas and Clark Gable—all of whom would have blended right into the easy elegance of this extraordinary new property.

Who Should Stay

Capri connoisseurs; low-key style aficionados. Travelers who want to be in the thick of the action won’t appreciate the hotel’s removed location.

Written by Simone Girner

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