At a Glance
Kit Kemp has taken Firmdale hotels to another level with this West End property.
- Colorful design that takes the funky Firmdale look up a notch
- The subterranean pool and relaxing spa
- The interconnected, five-bedroom townhouse for those who want serious space and privacy
It is evident from the moment you enter that—though clearly a Firmdale hotel—this property reflects a more confident Kit Kemp aesthetic, being bolder in both design and color scheme than his other properties. This hotel was born to entertain. The public spaces are rich with art, bold colors (hot pink and apple green, brilliant sunny yellow with black, strong hues of blue and red) and fun design details (an oversized circle mirror in the library with a thick cobalt blue rim, lovely sepia toned de Gournay wallpaper in the grand shooting gallery).
The hotel features 53 bedrooms and suites, all decked out in a uniquely modern but English design. A word to the wise: those who prefer gentler tones in their bedrooms (which are all large, even the smallest room) should request one of the more subdued schemes. Families will most enjoy the few multi-bedroom and interconnecting rooms available.
The pool area operates more as an event space than a swimming facility, with a bar featuring a light installation by Martin Richman, huge metallic painted columns, pewter bar and fiber-optic twinkling ceiling lights. If you are not poolside, venture to the Brumus Bar & Restaurant, fondly named after the Kemp’s family dog for a buzzy bar scene, curated cocktails and seasonal cuisine. Keep your eyes peeled for a portrait of Brumus in the dining room!
Who Should Stay
Theater lovers who want hip digs in the busy West End neighborhood and chic families seeking multi-bedroom accommodations.
Written by Elena Bowes