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Alessi & Alessi
This shoe store near the Ara Pacis sells an incredible selection of suede and leather shoes and boots in many colors and styles.
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Amina Rubinacci
Founded in Naples in the 1970s, Amina Rubinacci is a cult fashion label. The designer was originally known for her wool designs but she has expanded into other materials. She focuses on elegant everyday clothing for women.
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Anne Franchetti
This American expat, who married into a noble Italian family, has set up shop alongside her sister-in-law Gaia Franchetti’s eclectic housewares shop, Indoroman, to sell the beautiful Petrasarda ceramics line from Sardinia. The thick plates, mugs and bowls in earthy...
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Antica Manifattura Cappelli Prati
This Roman hat maker has been supplying stylish, hand-made headpieces for almost a hundred years.
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Antica Manifattura Cappelli Via dell’Oca
This Roman hat maker has been supplying stylish, hand-made headpieces for almost a hundred years.
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Artisanal Cornucopia
Located on a quiet street just around the corner from Piazza del Popolo, this small store embodies its name by offering an abundance of artisanal crafts from around the world. Its owner Elif Sallorenzo—a half Turkish, half American woman, who...
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Atelier Bomba
Roman designer Cristina Bomba founded her bespoke tailor shop in 1980, and her tradition of impeccable fit with the finest fabrics is now being carried on as family business. Her daughter is now the designer and her son Michele, the...
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Badura Roma
When Rome-based interior designer Aleksandra Badura couldn’t find the perfect leather bag she wanted, she sketched it out—three compartments and two semi-circular straps—and commissioned a local custom bag-maker to make it for her. Within weeks of wearing it around, a...
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Barbara Gregori
Barbara Gregori is a great Roman go-to for those looking for under-the-radar Italian brands. Barbara loves colors, prints, quality fabrics and clothes that fit well.
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c.u.c.i.n.a.
As Delherin is to Parisian cooks, c.u.c.i.n.a. is to Italian kitchen chefs—the ultimate source for every tool and utensil that a well-equipped kitchen should have, displayed in a utilitarian, no-frills space.
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Chez Dédé
Located in the lively Campo de’ Fiori neighborhood, the uber-stylish Chez Dédé sells a highly curated collection of fashion (both vintage and new), accessories, stationary, art and home décor. Filled with sophisticated pieces by brands like Astier de Villatte, Anke Drechsel and La...
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Dadada
Dadada has become known for its trendy evening wear lines. It is where all the chic Romans in their 20s and 30s go to play dress up.
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Daniela Tovazzi
Made-in-Italy leisure staples like wide-leg cashmere pants and coordinating sweaters for winter and linen separates for summer.
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Davide Cenci
The Cenci family has been dressing the most fashionable Italians for more than eighty years. The third generation of couturiers runs the business now, which has outposts in Milan and New York, but this is the flagship, where you’ll find...
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Di San Giacomo Sandals
Just off of the Piazza Novona, Di San Giacomo offers custom sandals made in hours. Select a style, leather color, and get fitted on the spot.
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Estremi
Estremi is an eclectic home store filled with boho-chic décor and treasures from India and Italy including baskets, blankets, furniture, mirrors, jewelry and accessories.
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Fabiana Filippi
This Umbrian-based women’s wear designer uses the highest quality silk and cashmere and emphasizes classic silhouettes and hues. Their silk and knit t-shirts are fantastic staples and the jackets have elegant cuts. Some of their lines can be found at high-end...
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Fabio Salini
Located in the very authentic area around Via Monserrato and a few steps from the crowded Campo de Fiori and the Piazza Navona, sits this atelier, specializing in jewelry that combines the precious with semi-precious in innovative, exciting and glamorous...
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Federico Polidori
Just as Romans have their preferred gelato spots, so do they tend to pick a leathermaker and stick to his wares. True Trussardi families wouldn’t order anywhere else, and neither would Polidori loyalists. There are basic pieces for sale in...
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Fiammetta Soave
Antiquarians and bibliophiles come here for the trove of leather-bound antique books, among the best anywhere. By appointment only (fiammetta.soave@tiscali.it); mention Indagare for special attention.
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Gente Roma
This high-end boutique stocks a curated selection of fashions from some of the best designers in the world, including Marni, Givenchy and Stella McCartney. Gente has a few locations throughout the city, but this flagship boutique is one of the...
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Grazia e Marica Vozza
From the stylish twin sisters who created a sensation years ago when they opened their first shop on Capri (their designs are now sold at Bergdorf’s), this jewelry store sells their bold and beautiful jewelry and accessories. The next generation,...
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Hedy Martinelli
This art deco-styled jewelry boutique in central Rome carries on a family tradition started by Hedy Martinelli’s mother and aunts who had their first jewelry shop in Venice's Piazza San Marco. Today the next generation continues the tradition while bringing...
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I Vippini
This shop, whose name means tiny V.I.P.s, sells fancy children’s clothing with lace and smocking details. When an aristocratic Roman family needs outfits for a wedding, they order them here.
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Ilaria Miani
The interior and furniture designer, who has decorated some of the most stylish houses in Tuscany, uses an artisanal approach in her collection of furnishings. Miani’s shop displays objects that combine contemporary designs with more unusual offerings. Since most of...
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Indoroman
With textiles picked up on her frequent travels to Asia, Baroness Gaia Franchetti creates exquisite linens, from napkins and pillows to quilts, that have become popular with Rome’s stylish set (fabric can also be bought by the meter). Her wares,...
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Jerry Thomas Emporium
The Emporium, opened in 2015 by the founders of Rome’s premier craft cocktail bar, The Jerry Thomas Project, sells vermouth, liquors and bartending tools in a warmly lit space in Rome’s historical center. Ask to taste the house brands, including...
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L’Archivio di Monserrato
Stylish Roman women avoid the big labels and head to Soledad Twombly’s atelier for her global antiques, fabrics and art, and make an appointment for her one-of-a-kind fashions that both flatter and impress.
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La Bottega del Cioccolato
This gem of a chocolate shop has glossy-red walls and a kitchen in the back where the scrumptious chocolates are made. The owner, who comes from a long line of chocolate makers, uses only the purest Brazilian cocoa for his...
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La Bottega del Marmoraro
Says Indagare insider Alberto Moncada, the owner of boutique hotel Margutta 54:
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La Rinascente
This iconic Milan-based department store opened a new Rome flagship in the city center in 2017. Eleven years in the making, the eight-story Rinascente, which boasts a food hall and rooftop restaurants, is a great one stop shop for fashion,...
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Laura Urbinati
This is the top swimsuit shop in the city—a must for anyone in Rome on their way to Capri, Amalfi or anyplace along the Mediterranean where bare glamour is appreciated.
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Lesley Luxury Vintage, Tridente
I love browsing in Italian vintage stores because most of the owners, like the one behind Lesley Luxury, are super picky about what they carry. Here, you can often find amazing pieces from brands like Missoni, Pucci and Emanuel Ungaro....
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Lesley Luxury Vintage, Via Vittoria
I love browsing in Italian vintage stores because most of the owners, like the one behind Lesley Luxury, are super picky about what they carry. Here, you can often find amazing pieces from brands like Missoni, Pucci and Emanuel Ungaro....
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LOL Roma
With six boutique across Rome, LOL Roma is a mini empire of fun finds from the fashion lover Fabio Casentini. Over the years, he has curated a collection of concept shops that mix his love for great design with art,...
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Lucia Odescalchi
Princess Odescalchi crafts sculptural pieces of bronze, gold, silver and steel that incorporate pearls, diamonds and rare minerals.
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Lunaria Cashmere
This family-owned boutique sells high-quality cashmere in a rainbow of colors and range of styles. Also in Milan.
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Malìparmi Rome
An Italian brand founded in 1977 by Marol Paresi, Malìparmi has been expanded by her daughter and granddaughter, who opened boutiques outside of Italy—all while keeping to the founder’s love of color, craft and exuberance. The aesthetic is bohemian Italian...
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Massimo Maria Melis
Jewelry designer Massimo Maria Melis crafts unique pieces that incorporate Roman coins, bits of antique glass and cameos into rings, earrings and necklaces of 24-karat gold. What better memento to take back home?
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Mimmo Siviglia
In one of Rome’s oldest neighborhoods is the custom shirtmaker Mimmo Siviglia. For almost half a century, Siviglia has been making bespoke shirts for men and women out of the finest Italian cloth. His small shop has brightly painted yellow...
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Momonì, Campo Marzio
The founders of this Italian brand began by designing lingerie and have since expanded into women’s fashion. They call their style new bohemian, and it is easy to imagine young “rock and rollers” wearing their velvet blazers and colorfully-printed, flowy...
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Momonì, Via del Babuino
The founders of this Italian brand began by designing lingerie and have since expanded into women’s fashion. They call their style new bohemian, and it is easy to imagine young “rock and rollers” wearing their velvet blazers and colorfully-printed, flowy...
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My Style Bags
This Milan-based company was started by an elegant Italian woman who marries an almost preppy American style with fine Italian craftsmanship to create bags, linens and home accessories. You will find travel bags, ranging from large duffels to toiletry bags,...
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Myriam B.
Myriam Bottazzi’s austere little boutique, in the San Lorenzo quarter, displays her bright creations against spare concrete walls. Bottazzi, who has made jewelry for many fashion designers, including Martine Sitbon and Les Copains, has expanded her collection to encompass purses,...
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Nia 30
Erminia Ferrante (known by her friends as Nia) began designing clothes in the 1970s. Originally, she made things for herself and friends but when she opened this boutique, she began attracting a loyal clientele of ladies who love her slightly...
Rome

Rome is not a shopping mecca like Florence of Milan, but there are some lively independent boutiques. The best shops are clustered in Tridente; the area’s most famous thoroughfare is the eternally packed Via de Condotti, which is chockablock with designer brands. It pays, however, to head down smaller streets and discover where real Romans shop.