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12 Tónar
This friendly record shop is a great place to bone up on Reykjavík’s thriving local music scene. There is another location near Reykjavík’s concert hall Harpa at 2 Austurbakki .
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66ºNorth
Several stores in the U.S. carry this Icelandic brand—the local equivalent of North Face—renowned for its high-quality sports and leisure outerwear. If you forget to bring that warm parka or extra pair of gloves, head to the store on Bankastraeti,...
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Blue Lagoon
Don’t miss the Blue Lagoon’s line of beauty products, which is definitely worth bringing home. Designed to purify and revitalize the skin, the product range is made with the minerals found in the Blue Lagoon and includes an incredible silica...
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Börn Náttúrunnar
Miu Miu and Versace might not be worth the splurge in Reykjavík, but the items in this exquisite children’s shop certainly are. Conceived in 2005 by two locals who wished to create a boutique that “supports and embraces the child’s...
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Farmers & Friends
Farmers & Friends stocks chic woolen finds from Icelandic clothing label Farmers Market. There is another location at Hólmaslod 2.
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Galleria Reykjavik
Refreshingly, Reykjavik isn’t overrun with international fashion retailers, but with the addition of this posh department store, Icelanders will have the chance to shop some of the world’s top fashion labels. Galleria Reykjavik’s carefully curated selection includes Chloe, Burberry, Loewe,...
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Gilbert JS Watch Company
Named “Shop of the Year” in 2014 by the City of Reykjavík, JS Watch Company prides itself on being the world’s smallest high-quality watch manufacturer.
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Handknitting Association of Iceland
This store has a huge selection of the island’s ubiquitous wool knits, including sweaters, hats, gloves and little booties for children. There are two other locations in town, but this is the headquarters of the Handknitting Association, so you have...
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Kron
This sliver of a shoe boutique would make Carrie Bradshaw happy: the incredible variety ranges from sensible flats to ultra-fashionable stacked-plateau extravaganzas. Spanish cult brands Camper and Chie Mihara can also be found here. Kron is the sister store of...
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KronKron
Run by the owners of Kron, this airy boutique offers a playful assortment of big-name designers—Sonya Rykiel, Vivienne Westwood, Marc Jacobs—mixed in with lesser-known finds like the loose-fitting dresses by Danish designer Henrik Vibskov and a selection of shoes and...
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Orrifinn
This Icelandic jewelry company creates collections for both men and women that are inspired by the beauty in everyday objects, such as anchors, scissors and braids. Visitors to the shop may even catch a glimpse of the founders working on...
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Spaksmannsspjarir
Cutting-edge Spaksmannsspjarir is a worthwhile stop for anyone interested in fashion and design. Launched by design duo Björg and Vala in 1993, the boutique is set up like an art gallery, with rows of white mannequins displaying the designs (there...
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Steinunn
Icelandic designer Steinunn Sigurdar, who has also worked for Gucci and Ralph Lauren, launched her own line in 2000. Steinunn’s creations, many of them knitwear in ultra-soft materials, are elegant and inspired by the Icelandic landscape. Some of the silk-weave...
Reykjavik

Spakmannsspjarir
Reykjavík is touted as one of Europe’s best boutique destinations, but frankly, the astronomical prices and limited number of innovative brands put a damper on a real shopping spree. The main shopping street is Laugavegur.