Beo Boutique

Silk is sold in boutiques all over the Old Quarter but this little shop just up the street from the French Cathedral specializes in linen and cotton.

Apparels at CoCoon, Hanoi, Vietnam


For women who like dramatic, colorful statement pieces, CoCoon offers exquisitely made silk pieces, ranging from evening dresses and wrap jackets to long tunics and even fabric chokers. Hand made embroidery work and vivid colors are their trademark. They do couture work as well.

Craft Link

If you’re visiting the Temple of Literature, come to this nonprofit cooperative, located right across the street, for a selection of Vietnamese crafts, including products handmade by ethnic minorities like the Hmong. The small two-story space is packed with products like lacquerware, silk notebooks, beaded handbags, blankets and cushion covers, making it great for one-stop gift shopping. Plus, you can feel good about supporting local artisans: the store is quite selective about whom it features, focusing on craftsmen and -women who are economically disadvantaged or socially marginalized.

Dresses at Hadong Silk, Hanoi, Vietnam

Hadong Silk

The owners of this silk shop on Hang Gai Street will proudly tell you that Hillary Clinton has shopped here as well as many other foreign dignitaries. As the name suggests, silk is their specialty, and you will find tons of scarves, ties, dresses and blouses in silk prints as well as linen and embroidery. The styles are quite traditional but their real strength is the their custom tailoring so it is best to bring in a design that you love and have it copied in their silks, but, of course, that will take a few days.

Indigo Store

A fair trade boutique with multiple branches in Vietnam, including in Ho Chi Minh City and Sapa, Indigo sells the crafts of different ethnic minorities. It was founded in 2001 by a Japanese visitor, Mr. Yoshizawa, who wanted to help preserve traditional crafts, especially the rare, hand-woven indigo textiles for which the store is named. The offerings have expanded to include clothing, accessories, jewelry and souvenirs. When you purchase here, know that you are helping to support diverse communities and ancient craft techniques. There are locations in the Old Quarter as well as in the Sheraton and Nikko hotels.

Merchandise at Khai Silk, Hanoi, Vietnam

Khai Silk

Definitely the most sophisticated of the shops on Silk Street, Khaisilk brings a distinctly European flair to their designs and to their boutiques. In addition to a huge range of patterned and pleated silk scarves, the men and women’s fashions include ready-to-wear and custom pieces as well as silk and cotton knits.

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Marie-linh Couture

The Vietnamese owner of this well-regarded boutique, My Ha, recently hired a French designer, Rebecca Bargas, to inject new spirit into the label. Opened more than ten years ago in the Cathedral quarter of the Old Town, Marie-linh has always merged a vintage French sensibility with a modern Asian touch to reflect her own heritage of French and Vietnamese parents. The light cotton fabrics evoke delicate Liberty prints and are finished with lovely embroidery and motifs for a timeless, feminine look. There are two boutiques on Hang Trong, so be sure to check out the stock in both shops.

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Moniq by M

In a similar vein to the styles at Marie-Linh, Moniq by M merges a French vintage aesthetic with an Asian twist. The owner collects vintage fashion from Europe for inspiration.

Merchandise at  Nagu, Hanoi, Vietnam


Nagu means comfort in Japanese and the owners of this shop, which also has an outpost in Ho Chi Minh City, focus on comfort clothes and accessories. Their most popular item is the cloth teddy bear (in many fabric patterns), but they also sell women’s clothing and accessories and delightful children’s fashion. The aesthetic has a vintage, country French feeling that is perfectly mirrored in the colonial two-story shop.

Interiors at Rue des Chats, Hanoi, Vietnam

Rue des Chats

Some of the country’s stylish designers, Anhuong Tran and Le Minh, have made this two-story boutique a chic stop for those looking for Eurasian fashion in slim sheath dresses and silk blouses

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Tan My

This silk and embroidery shop carries lovely traditional silks and embroidery and since it was founded as a modest little shop by the mother of the present owner, it has spawned the much more sophisticated Tan My Design across the street.

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Tan My Design

If you visit only one boutique in Hanoi, it should be this one, which carries exquisite embroidery plus a well-edited assortment of decorative objects, jewelry, fashion and gifts. In the many decades since Tan My was founded as a modest little shop by the mother of the present owner, designer Do Thanh Huong, across the street, the empire has grown to occupy three bright floors in this most modern of shops in the Old Quarter. (There is even a café in the back on the ground floor, making it feel like a mini department store.) On the various light-filled floors, you can find beautiful lacquer boxes and modern takes on the traditional ao dai costumes in stunning silks and brocades. The housewares section features Vietnamese cottons and linens embroidered with images ranging from subtle flower blossoms and delicate feathers to bold dragons and Vietnamese landscapes, in a huge spectrum of colors. Don’t miss the upper floors with a selection of designs by the country’s cutting-edge fashion designers such as Lolo Zazar’s T-shirts, Bianco Levrin and Song.

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Things of Substance

With the motto “…Western sizes…Vietnamese prices…”, it is no wonder that visitors come in here and scoop up the super soft t-shirts and dresses by the armful. The most popular items are their staple pieces—linen and silk blouses and short sleeve fine cotton t-shirts in neutral colors and jewel tones but they also sell scarves, jewelry and belts. They will do custom alterations for free and make bespoke items within a week.

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