Indagare’s Lola Simmons recently attended DUCO, Italy’s premier luxury travel summit. Discover three trends to know from the conference that are currently shaping travel in this high-demand Mediterranean country.
1. Wellness & Longevity are in High Demand
Wellness through luxury travel has been on the rise for some time, but Italy has taken to it with a passion beyond compare. Over the past few years, a new crop of hotels, resorts and retreats specializing in preventative health, holistic recovery and a blend of wellness and destination immersion have opened across the country—one of the most notable being Palazzo Fiuggi, where we held our Wise Women’s Health Retreat last fall. This past spring, Villa Eden in Merano brought more innovation to the scene, reopening with a new longevity program that includes both diagnostics and the latest in regenerative technology, alongside programs for weight management and nutrition.
For those interested in embracing the wellness travel trend in Italy, our experts can match you with the right location and property for your goals. You can also combine a spa retreat with a longer Italian itinerary that includes enriching cultural experiences in Rome, Florence, Milan and beyond.
Here are five of our community’s favorite properties leaning into these wellness trends:
- Villa Eden, Merano (one hour from Ortisei, Val Gardena)
- Palazzo Fiuggi, Fiuggi (one hour from Rome)
- Hotel Saltus, San Genesio Atesino (one hour from Ortisei, Val Gardena)
- Sensoria Dolomites, Siusi (45 minutes from Ortisei, Val Gardena)
- Quellenhof, Lazise (30 minutes from Verona)
2. The Dolomites are a Rising Star
Once the best-kept secret of European travelers, embodying an intensely local and authentic vibe, the Dolomites are now one of the fastest-growing (and most sought-after) luxury regions in Italy, billed as a four-season destination for travelers seeking a combination of outdoor adventure (skiing in the winter and hiking and biking in the summer) and wellness, with a “slow travel” focus. The past five years have seen a boom in luxury hotel openings and renovation in the area, with Aman’s revamp of the beloved Rosa Alpina at the forefront, when it reopened this past fall.
Here are the four hotels reimagining the Dolomites as a luxury destination:
- Faloria Mountain Spa Resort, Cortina d'Ampezzo
- Aman Rosa Alpina, San Cassiano
- FORESTIS Dolomites, Bressanone
- Sensoria Dolomites, Siusi
3. Travelers are Embracing “Second Chapter” Destinations
With Italy’s ever-growing popularity, savvy travelers are increasingly seeking ways to escape the crowds—and return travelers are exploring lesser-known areas alternate to the spots they loved the first time. There’s a rising demand for travel to the quieter corners of the country, where charming villages, local food and wine cultures and peaceful landscapes abound.
Here are four “off-the-beaten-path” destinations that we’re loving now:
- Piedmont, home of contemporary hotel gem Casa di Langa and the prized white truffle.
- Umbria, a must for olive oil lovers, with a selection of lovely historic hotels—including Relais & Châteaux property Borgo dei Conti which recently expanded.
- Sardinia, a beautiful island that is more than just buzzy Costa Smeralda—explore the rest of the destination with stays at 7Pines Resort and Abi d’Oru Beach Resort in the north.
- Puglia, the idyllic boot of Italy, including the historic town of Lecce, which saw the opening of the brand-new Tivoli Palazzo 1880 Lecce Hotel in April.
Published onMay 11, 2026
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