With its mountain villages and vineyards, bohemian enclaves and a slew of stylish new hotels (hello, Richard Branson), the interior of this Mediterranean island is a European insider’s hideaway. Mark Ellwood uncovers its considerable charms.
Blame the Brits and Germans for Mallorca’s image problem: they’ve long filled the beaches of Magaluf and Ballermann respectively and helped make the island a byword for the Mediterranean mass market—a place for cheap, boozy holidays amid good weather. Yet i...