Our Favorite London Hotels Under $1,000 Per Night

London has a reputation for hosting some of the most glamorous—and priciest—hotel rooms in the world, but take a walk through the city's storied neighborhoods, and you'll find some wonderful, characterful hotels hiding in plain sight, for a more reasonable nightly rate. Expect a proper martini at the bar, concierges who know the area's best restaurants and a lively mix of locals and travelers enjoying the amenities.

With some careful planning and a little insider know-how, it's still possible to find style and luxury in London without crossing the $1,000-a-night threshold. Here are 10 Indagare-approved hotels where entry-level rooms (usually) stay under $1,000 a night.

This 81-room boutique property is a celebration of Fitzrovia, with hyper-localized design details and a true communal spirit, plus a fabulous, compact spa and wellness zone.

Fitzrovia is one of London's most overlooked neighborhoods, sandwiched between the flash of Mayfair and the hustle of Soho without quite inheriting the cachet of either. Postcard-perfect Charlotte Street anchors it to the south. Charles Dickens lived on the next block, and the workhouse that likely inspired Oliver Twist is less than ten doors down. Michelin-starred restaurants occupy 19th-century middle-class brick homes, near the London headquarters for Netflix and Estée Lauder; and Wanda Tattoo—a celebrity favorite—draws ink enthusiasts from across the world. It's this lived-in, multifaceted neighborhood experience that The Newman celebrates. The celebration is mostly in the design details, for those who pay close attention and know a bit of local lore already—or are interested in learning about it from the books stored in each room. But regardless of how much you care to peel back the layers of history, the result is an exceedingly handsome hotel.

Just a few minutes' walk from the boutiques and cafés of Marylebone High Street, The Marylebone is a lively, modern base for a shopping-focused stay. Around the back, 108 Brasserie serves classic yet refined dishes, and you can swim laps and drop into fitness classes at Third Space, one of London's premier members-only health clubs.

If you're more drawn to a quirky experience, designer Russell Sage filled The Zetter Marylebone with all kinds of antiques and curiosities that the hotel's fictional resident, the Wicked Uncle Seymour, might have collected. Each of the 24 rooms is decorated differently, and downstairs, The Parlour, a dark and cozy lounge, serves classic cocktails and small plates all day.

A row of 19th-century townhouses makes up The Kensington, a Doyle Collection hotel that is a short walk from the V&A, Natural History Museum and Science Museum. Interiors lean classic English, with velvet armchairs, antiques and a staircase lined with stunning oil paintings. Settle into afternoon tea in the drawing rooms, then slip into the oak-paneled K Bar for a well-deserved cocktail.

In a 1928 Grade-II listed building originally designed by Sir Edwin Lutyens to be a YWCA, The Bloomsbury Hotel, a member of the Doyle Collection portfolio, offers guests modern comforts in a vintage-boutique-style, club-like atmosphere, within the heart of London's historic literary neighborhood.

The Bloomsbury Hotel takes its inspiration from the Bloomsbury Set, a group of influential writers and artists (including Virginia Woolf, John Maynard Keynes and E.M. Forster) who congregated in London's Bloomsbury neighborhood in the early 20th century. Throughout the property, guests will find subtle references to the hotel's literary heritage, such as leather armchairs and wall-to-wall bookshelves. The property has more than 150 rooms ranging from standard rooms to suites, all of which are contemporary in style and have elegant Italian marble bathrooms, with an Art Deco-inspired aesthetic and brass, wood, velvet and leather furnishings—and views over neighboring rooftops. The Bloomsbury is home to a number of dining venues. The pièce de résistance is the Coral Room cocktail bar, designed by fan-favorite Martin Brudnizki (whose many high-profile projects include London's members' club Annabel's). The space is decidedly bold, with high ceilings, jewel-tone velvet couches, five bespoke Murano chandeliers, crackling fireplaces and brightly lacquered coral walls decorated with original art by British illustrator Luke Edward Hall. With an extensive menu of playful cocktails, it's the perfect pre-dinner spot for hotel guests and locals alike. The hotel's main restaurant is the Dalloway Terrace, an outdoor haven for all-day dining, and there is also a cozy reading room and a small 24-hour gym in the basement.

Kit Kemp's Soho Hotel tucks guests into the middle of the West End, on a quiet lane. Kemp's own art collection (which includes a 10-foot bronze Fernando Botero cat) fills the public spaces, and the rooms carry her signature mix of pattern and color. Cinephiles should be sure to ask about the hotel's Sunday film screenings.

Behind a bright pink front door, Broadwick Soho feels less like a hotel and more like a stylish friend's townhouse. Each of the 57 rooms and suites is uber-luxe in fabric and furnishings, with elephant motifs throughout—and designer Martin Brudnizki drenched them in vivid color. Even if you're not staying, the dining outlets are worth booking. Bar Jackie is the all-day dining restaurant on the ground level, with an al fresco option for nice days; downstairs the dining room, Beefbar at Dear Jackie, is adjacent to the bustling kitchen and is a visual feast with red silk walls and Murano chandelier lighting. The rooftop dining bar, Flute (named for a noted 19th-century flute maker who operated on Broadwick Street) begs for an evening out—a dazzling mix of patterns and colors, with a wraparound terrace. There is also one of the best private dining spaces in London, seating up to 28, with views of the London Eye and Soho streets.

The NoMad London is a trendy boutique hotel located in Covent Garden, just across the street from the Royal Opera House. Housed in the historic former Bow Street Magistrates' Court and Police Station buildings, the property offers 91 chic rooms (including 21 suites) and a vibrant social atmosphere. Accommodations are sophisticated and masculine, with a pale taupe palette and dark wood accents, complemented by modern art. Dinner at Twenty8 NoMad, under the glass roof of the plant-filled atrium, is the main event at NoMad London. Afterward, head next door to the former police station, where Side Hustle pours tequila and mezcal, or curl up in the book-lined Library Bar, reserved solely for hotel guests.

Fancy some old-world glamour? The Ned occupies Sir Edwin Lutyens' former Midland Bank, designed in the 1920s. Below its roughly 250 rooms, seven restaurants and three bars fill the former banking hall and lower ground floor. And downstairs, the members-only bar pours cocktails in the bank's original vault, among more than 3,000 steel safe deposit boxes.

Near Moorgate station, the South Place Hotel is the chic place to stay for those traveling on business. The independent luxury hotel has a Michelin-starred seafood restaurant upstairs, and Shoreditch's bars are just but a short walk away. Bedrooms are thoughtfully designed with Bang & Olufson technology, Eero Saarinen desk chairs and cherry-picked pop art prints by local London artists. As with many other central hotels there's no pool, but steam rooms, a thoroughly modern gym and strong spa menu makes South Place feel like much more of a sanctuary than any other contenders in the area.