In the early 1990s, the rock band Pearl Jam held a concert in the middle of nowhere to protest Ticketmaster’s monopoly on event access. Despite its distance from a major city and the heat of the desert, tens of thousands of fans made the trek to the Empire Polo Club of Indio (which sits 25 miles outside of Palm Springs). It was a smashing success. Suddenly, the town previously known for its sweltering spring temperatures and its higher-than-average date palm production became the new hotspot for...
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