Buying British: Why Savvy London Shoppers Should Focus on These U.K. Brands

As any savvy shopper knows, the United Kingdom abandoned the tradition of refunding VAT tax to foreign travelers in 2021. The consequence is that buying an American or European brand in the U.K. now includes the import duty and VAT, which you cannot recoup, so purchases of non-British products cost more than they would if you bought them in the U.S. or Europe. For that reason, I now focus on British brands when shopping in London. The good news is that there are a crop of labels—new and old—that...