Praterstrasse 11-13 vienna

(43) 1-532-28-58

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One of Vienna’s few truly avant-garde fashion boutiques, SONG fuses fashion, art, and interior design in an artful location in Vienna’s second district. The cutting-edge concept store resided across the Danube in the Historic Center until 2006, but its new storefront is more spacious and accommodating for the many exhibitions and performances that are held there. The interior redefines industrial chic with concrete floors, rough wooden stools and high ceilings punctuated by steel light fixtures, but is simple enough that the designs take center stage. Men’s- and womenswear designers include Dries van Noten and Balenciaga, as well as other interesting Viennese and international designers.

Written by Emma Pierce

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