25 Rue Vieille du Temple, 75004 Paris, France
Karl Lagerfeld’s second concept store in Paris brought the Marais a futuristic shiny black facade marked by a striking white neon in the shape of the late designer’s unmistakable silhouette—starched-collar, ponytail, sunglasses and all. The merchandise is a mix of his own designs (men’s and women’s prêt-à-porter) and sundries including cell phone cases, key chains, and wallets, handpicked by the fashion icon. Nothing short of a shrine to all things Lagerfeld, the store sells gimmicky accessories like the designer’s signature starched white collar and is decorated with wallpaper whose grey-on-grey design is based on a repeating pattern of Lagerfeld’s ponytailed profile. But shoppers, too, have a chance to shine here—the dressing rooms on the second floor are equipped with digital screens that allow customers to photograph themselves in Lagerfeld’s clothes and post them online.
Written by Mara Hoberman