Interior View - 02Aspen, Aspen, American West


At 02Aspen yoga studio, about a quarter mile from the center of town, you’ll find sleek workout gear and casual wear plus extras like scented soy candles.

Aspen Goldsmith

One of less intimidating jewelry shops in town, the Aspen Goldsmith sits right next to Brunelleschi’s pizza. The shop sells estate pieces as well as the work of new regional designers.

Merchandise at Buccellati, Aspen, American West


The family-owned jewelry and silversmith company from Italy sells its magnificent jewelry and stunning objects here.

Merchandise at Chequers, Aspen, American West


A housewares and furniture store for those who have no interest in the rustic chic mountain look but would prefer zebra skin and glamorous lacquer tables or deep purple water goblets. A good source for gifts.

Exterior View - Explore Booksellers, Aspen, American West

Explore Booksellers

With a storybook setting in a Victorian cottage, Explore Booksellers has been supplying Aspenites and visitors with fireside reading materials for nearly 40 years. The shop has a well-curated collection of titles, plus a dedicated children’s room.

Exterior at Explore Booksellers & Bistro, Aspen, American West

Explore Booksellers & Bistro

This bookstore, one of my favorites in the world, is housed in a charming Victorian a block from the Hotel Jerome. Downstairs is jam-packed with great reads; upstairs is a snug vegetarian bistro and more books.

Model at Gorsuch, Vail, American West


Every fall, I look forward to the arrival of the Gorsuch catalog, its pages filled with elegant ski outfits, après-ski wear and sumptuous coats and jackets. The company’s Aspen boutique in the North of Nell building has a range of styles from traditional Austrian jackets and lederhosen to fashion-forward styles from Etro, Cavalli and Burberry. Unfortunately, in my experience, the service is lackluster if not downright dismissive. There is also a location at 419 E. Cooper Ave and Aspen Mountain at 601 E. Dean Street.

Editors' Picks

Lil’ Boogie’s

The ultimate t-shirt shop for kids. Tons of colors and insignia as well as jeans and other staples.

Apparels at Magasin, Aspen, American West


This stylish boutique is run by its equally chic owner, Giselle Leal, who stocks the shop with one-of-a-kind vintage pieces and designer finds from around the world.

clothing boutique

Maison Ullens

Maison Ullens, which also has an outpost in Paris, is a luxury women's clothing brand specializing in exquisite silks, cashmere, linen and leather in elegant cuts and simple, classic patterns and palettes. Their investment pieces are the ones you will always reach for—comfortable, versatile, elegant, easy and elevated.

Merchandise at Maja Du Brul, Aspen, American West

Maja Du Brul

The artistic jewelry of Maja Du Brul as well as the designs of jeweler Christopher Walling are sold in this boutique behind the J. Crew shop.

Cashmere fashions at  Manrico Cashmere, Aspen, American West

Manrico Cashmere

Like Malo, Manrico is an Italian company known for its gorgeous cashmere fashions, but they also sell cashmere sheets, which seem particularly suited to the Rocky Mountain nights.

Mark Richards

If Dennis Basso furs are a bit too glam for your kind of Aspen living, you should try Mark Richards. He specializes in leather, shearling and fur coats that are beautifully made but slightly understated.

merchandise at McHugh Antiques, Aspen, American West

McHugh Antiques

Fabulous 18th-century pieces from all over Europe.

Apparels at Moncler, Aspen, American West


The cult parka brand Moncler chose Aspen as the first place in the U.S. to open a boutique. With men’s coats on one side and women on the other, the store features down puffy jackets that have raised the bar in mountain form-meets-function fashions. You can see why so many Aspen closets now boast rows of Monclers in a rainbow of colors.

Apparels at Nuages, Aspen, American West


This tiny shop’s trim slacks, sexy cocktail dresses and whisper-light cashmere sweaters are what well-dressed Aspenites are wearing.

Editors' Picks
Interior at Paris Underground, Aspen, American West

Paris Underground

In the heart of downtown Aspen across from Gondola Plaza is an antiques store that sells an eclectic mix of French furniture and objects. The owner is partial to 1940s and mid-century modern, but you will find a range, including beautiful glass objects and odd finds that catch her fancy, even funky change purses.

Performance Ski

If you are looking for stylish ski clothes and want a wider selection than Moncler and something a little more European in feeling than Gorsuch, consider Performance Ski, which carries brands like Prada, Zegna and Authier.

Exterior at Pitkin County Dry Goods, Aspen, American West

Pitkin County Dry Goods

Pitkin County Dry Goods, which opened in 1969, carries a mouthwatering selection of leather and shearling coats from France and Italy as well as fun basics.

Apparels at Souchi, Aspen, American West


In addition to designer Suzi Johnson’s signature ‘Souchi’ knitwear (including sweaters, blankets and accessories), this upscale boutique features a variety of designers with appropriately ‘après-chic’ women’s wear.

The Little Bird Boutique

Credit the economic recession, but Aspen’s favorite consignment shop (some call it vintage) has moved to a brighter, more central location. The Little Bird sells gently used or almost new luxury fashion and accessories from such brands as Hermès, Chanel, Prada and Vuitton. When many of the town’s most stylish ladies tire of last season’s pieces, this is where they send them. Aspen’s first real luxury vintage clothing store also has a wild conglomeration of new designer pieces, silkscreen tees, even sweatshirts. Local Keele Loyd manages her tiny shop with great flair and a real fashion sense that will let everyone who walks in leave looking good.

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