The Standard East Village

Bohemian, Playful, Panoramic Views

25 Cooper Square, New York 10003


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At a Glance

This eccentric hotel stands out as an unexpected find in the East Village, embracing the village’s innate bohemian and artistic feel, with a playful edge typical of Standard Hotel Group.

Indagare Loves

  • The minimalist, yet comfortable rooms with a 70s vibe, including a multi-textured, retro color lip-shaped pillow
  • The sweeping city views from the rooms on the higher floors (especially the Corner King rooms)
  • The Garden, an oasis in the city and ideal for alfresco dining


At 21 stories tall, The Standard, East Village stands out amidst the East Village’s low-rise apartments, and the Standard brand has done much to make it feel playful—like a friend’s home in downtown NYC. The hotel underwent a complete overhaul by André Balazs’ Standard Hotel Group when they purchased it in 2013 as well as a refresh in 2023 that included new carpets, refreshed bathrooms and new chairs and desks in many hotel rooms, plus nods to the 70s, bohemian style through Bauhaus shapes and retro colors.

Guests enter through one of the original tenement style buildings into a cozy lobby with beautiful tiling, original stained-glass and a small check-in counter. The modern rooms are on the small side and furnished with sleek furniture pieces. Comfortable beds are outfitted with Italian sheets and down pillows. Most rooms have floor-to-ceiling windows, and the corner rooms have unrivaled views of either the Empire State Building or Manhattan’s East Side. While the hotel does not have its own gym, guests are provided with day passes to the Crunch gym across the street. The hotel often hosts brand activations, so don’t be surprised if you pass people in the hall dressed in quintessential East Village funky attire.

For all-day dining, visit the Café Standard, which has a street-side patio for people watching during the summer. Also in the summer guests can duck into The Garden for a cocktail or alfresco dining. Not for the faint of heart, playful NO BAR is open on the weekends, serving up strong cocktails, frequent DJs and a downtown NYC vibe.

Indagare Tip

A word of advice, if it’s a sunny summer day, be sure to close the window blinds before leaving or the room can get quite warm.

Who Should Stay

Young travelers who plan to spend their visit exploring downtown or those that want to be close to NYU

Good To Know

The hotel’s main restaurant Partridge’s is only open for special occasions as of March 2024.

Written by Jacqueline Hampton

What's Nearby
Indagare employees walking up stiars

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