Stockholm Style and Design

Stockholm Style & Design with WSJ. Magazine

The Swedish capital balances past and present with Scandinavian aplomb, its historic palaces and grand hotels co-existing with cutting-edge boutiques, restaurants and hot-spot bars. And while Stockholm looks like it is perpetually camera-ready for a magazine photo shoot, its vibe remains approachable and laid-back. On this journey, explore the city’s renowned design, fashion and architecture scenes, meeting with insightful locals along the way—including leading architects, art historians and curators. Plus: tour revered galleries and museums and visit historic homes and design shops, including the world-famous Svenskt Tenn, Drottningholm Palace and the Indagare-adored hotel Ett Hem, in the company of expert hosts: WSJ. contributing editor Sarah Medford and Indagare founder Melissa Biggs Bradley.

The health and safety of our travelers is our number-one priority. We are committed to upholding the highest safety standards, while providing world-class hospitality and a seamless travel experience. We are in close contact with all of our partners to ensure that they are committed to the health and comfort of our travelers by practicing enhanced disinfecting procedures, respecting social distancing and testing guidelines, and remaining as low-contact as possible. For more information and questions about specific protocols that have been put into place to make your trip as safe as possible, as well as entry/exit requirements for Sweden, please reach out to our team at

What to Expect

This trip has been crafted specially for design and style interests by WSJ. Magazine editors and Indagare’s expert travel planners. Itinerary highlights include:

  • Get a behind-the-scenes look at the history of Swedish art and design with exclusive tours of top museums and palaces—including the National Gallery of Sweden and Drottningholm Palace—before they open to the public, in the company of expert curators and guides.
  • Immerse yourself in Stockholm’s modern design scene with intimate, insider-hosted visits to premier galleries and studios. Highlights include receptions at the world-renowned Svenskt Tenn and design gallery Modernity with founder Andrew Duncanson; a visit with architect Andreas Martin-Löf in his home and studio; and a special guided visit of Fotografiska, Stockholm’s groundbreaking photography museum.
  • Explore some of Stockholm’s finest cultural treasures, including a tour of the archipelago—with a stop at the Fjäderholmarna artisan islands—aboard a boat built in the 1960s for Prince Rainier of Monaco and visits to Hagaparken (with its Gustav III Pavilion) and Svindersvik Summer House. Plus: Enjoy plenty of opportunities for shopping.
  • Experience Ett Hem—one of Indagare’s most-adored properties in Europe—and connect with fellow travelers who share your interests over a festive welcome dinner in the hotel’s beautiful dining room.
  • Worry less, experience more: Indagare’s expert Insider Journeys team will help you navigate a safe, responsible and rewarding travel experience—and help plan custom trip extensions within Scandinavia and beyond. Plus: You’ll be guided through the new travel landscape by our most trusted local partners, and you’ll have complimentary 24/7 access to the emergency medical, security and evacuation services of Global Rescue, while on the ground.

Please note that elements of the itinerary may change.

  • When
    June 7 – 12, 2022
  • Length
    6 days / 5 nights
  • Type of Traveler
    Style Mavens , Intellectuals , Art Lovers

This Journey's Host

Based in New York City, writer Sarah Medford specializes in design and visual culture. She’s held previous editorial roles at Architectural Digest and Town & Country, among others, and is the author of At Home with Town & Country and a monograph on the French architect Joseph Dirand. For WSJ. Magazine, she has profiled such design iconoclasts as Thomas Heatherwick, Ilse Crawford, Jacques Garcia and Roman & Williams. You can follow her adventures on Instagram @samedford.

You will also be joined by Indagare’s founder and CEO, Melissa Biggs Bradley. After a successful career as an editor at Town & Country, Melissa founded Indagare in 2007 because she believed that creating a platform for exchange between passionate travelers would allow for more transformative journeys and meaningful global connections. Melissa has been recognized as a pioneering entrepreneur in the luxury travel space. Melissa’s first book, Safari Style: Exceptional African Camps and Lodges, will be released in the fall of 2021. Follow her on Instagram @indagareceo.

Curious to receive the full itinerary and join the trip? Contact us and find out more.

Trip Details

In preparation for the journey, members will also receive a comprehensive departure package that includes an itinerary, packing list, accommodations overview and other important information.

  • When
    June 7 – 12, 2022
  • Length
    6 days / 5 nights
  • Group Size
    Up to 24 travelers
  • Host
    WSJ. Magazine's Sarah Medford and Indagare Founder Melissa Biggs Bradley


  • Five nights’ luxury accommodations at Villa Dagmar in a Superior Room. Indagare can arrange higher category accommodation upgrades, subject to availability.
  • All meals, beverages and culinary experiences as indicated in the itinerary
  • All exclusive activities and admissions highlighted in the itinerary, created by the Indagare and WSJ. Magazine teams, including those led by expert insider guides
  • Expert guides and drivers, as indicated in the itinerary, including your host and the 24/7 support of Indagare’s partners on the ground, as well as group transfers throughout to all included activities, in small luxury vehicles
  • The services of Indagare’s expert travel team to plan all trip details, international flights and trip extensions (costs not included)
  • 24/7 access to Global Rescue emergency medical, security and evacuation services for the duration of the trip


  • Transportation to and from Stockholm, as well as airport transfers
  • Meals not specified and beverages other than those included
  • Personal items and expenses, including additional activities
  • All gratuities
  • Covid-testing fees
  • Travel insurance (highly recommended—please let us know if you would like to see quotes)
  • Liability for changes in itinerary due to reasons beyond our control (change in flights, cancellations, political disturbances, natural phenomena)
Curious to receive the full itinerary and join the trip? Contact us and find out more.

What To Read

Indagare has selected articles from our website and magazine to prepare you for your journey. Peruse inspiring slideshows, insider tips, reading lists and more.

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