The brick-and-mortar flagship for popular online retailer—considered the premier online shopping destination for Greece’s contemporary designer clothing and jewelry brands—allows for instant gratification in the center of Athens. Great for gifts or treating yourself.

Exterior view - Aristokratikon, Athens, Greece


An old fashioned shop that sells beautiful traditional Greek treats from glazed pistachio nuts to loukoumia, Aristokratikon is great place to pick up gifts—the staff will wrap up your choices in nice little gift boxes.

Editors' Picks
Merchandise at Bree, Athens, Greece


Although Bree is a German brand, its store near Syntagma Square is worth a visit for its high-quality leather bags and wallets in classic designs.

Dimitris Petrou

The young socialites of Athens love Dimitris Petrou, a young, emerging talent with his own atelier in Kolonaki. He adds just the right amount of fun contemporary detail to classic shapes. For nights out, there are pretty lace or silk gowns embellished with fabric flowers and for day, he makes beautiful women’s wear with a menswear touch. By appointment only.

Merchandise at Elena Votsi, Athens, Greece

Elena Votsi

Not surprisingly Elena Votsi, who did stints at Gucci and Ralph Lauren before launching her own label, was the designer of the Athens 2004 Olympic Medal. Some of her modern, bold rings are such major showpieces that they deserve their own shelf.  A recent celebrity fan is Lupita Nyongo.

Enny Monaco

For travelers looking to revamp their wardrobe mid-vacation, stop by Enny Monaco for a thoughtfully curated collection of many of the world’s leading designers. There are three boutiques in Athens and one in Mykonos.

Interior View  - Forget Me Not, Athens, Greece

Forget Me Not

A purveyor of contemporary Greek design, this fun store sells creative wares from local Athenian designers. Here you’ll find funky jewelry, graphic tees and unique gift items.

Ileana Makri Fine Jewelry

For unique jewelry designs (many with eye-catching semi-precious stones) and conversation-starting statement pieces, head to Ileana Makri Fine Jewelry in the Kolonaki neighborhood.

Apparels at Katerina Karoussos, Athens, Greece

Katerina Karoussos

“Don't be afraid to wear a hat” is Katerina Karoussos' motto. She is Greece's top milliner, and you'll find her whimsical feminine hats topping many of the country's most famous heads.

Merchandise at Luisa, Athens, Greece


With two locations in Athens the most central is the boutique in Kolonaki. With all white interiors and well-spaced racks, it feels like a gallery of the most cutting-edge wardrobe, offering the A (Alexander McQueen) to V (Valentino) of fashion. Because this is Greece, color and patterns are well represented, and there is an excellent selection of the latest accessories, from Miu Miu shoes to Céline bags.

Merchandise at Mageia, Athens, Greece


This fashionable gem of a shop is owned by the talented jewelry designer Iliana Makri. It carries her iconic jewel encrusted evil eye earrings and pendants as well as a smart curated mix of international brands like Rick Owens and The Row.

Editors' Picks
Sandals at Melissinos Art, Athens, Greece

Melissinos Art

At this quirky, cave-like workshop, patrons begin by choosing a preferred sandal style from the wall on which over thirty models are mounted.  The sandal maker then adjusts and molds the sandal straps to one’s foot in order to ensure a perfect fit. Beloved by the likes of Jackie Kennedy and John Lennon, Melissinos Art is the place to go for the most authentic Grecian-style sandals on the market.

Editors' Picks
Tubes at Original Korres Pharmacy , Athens, Greece

Original Korres Pharmacy 

This international natural beauty line was born from a small pharmacy in Athens. Now Korres is a global brand that makes more than 500 products and supports over 10,000 farming families in Greece. Here one can find all the products, from the cultish Wild Rose overnight mask to the best-selling, cough-relieving syrup made with honey and aniseed; clients can also have holistic teas and creams made to order.

Editors' Picks
Apparels at Pestemal, Athens, Greece


Located directly beside Forget Me Not, Pestemal draws you in instantly with its colorful display of soft cotton towels displayed on bamboo racks outside its storefront. Inside this cute store is a vibrant selection of bath towels, bed-covers and throws in various cotton blends.

Jewellery at Queen Calliope, Athens, Greece - Courtesy George Santamouris

Queen Calliope

The Greek American photographer and stylist Calliope Karvounis just opened a boutique that sells boho-chic clothing and accessories.

Themis Z

The impossibly chic Themis Zouganeli, who divides her time between Athens, Mykonos, Gstaad and London, creates a beautiful array of clothing and home pieces that are undeniably Aegean. Highlights include the colorful, casual-cool caftans and fabulous tablecloths.

ZEUS+DIONE Flagship Store

Zeus + Dione is a lifestyle brand with pieces that are rooted in Greek mythology and symbolism (with many products named after famous icons from antiquity like the Antigone sunglasses). For easy shopping, the flagship of Zeus + Dione is located in Indagare adored property Hotel Grande Bretagne.

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Indagare employees walking up stiars

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