Shopping Guides

The Shopping Guide: Marrakech

Marrakech shopping can be a fantasy or nightmare, depending on your appetite for discovery and negotiation. If scouring markets and bargaining over prices brings out the treasure hunter in you, then you can spend hours in the souk making discoveries and finding special storerooms and boutiques.

There are four distinct regions for shopping: the souk or medina, with its stalls of local makers as well as some more traditional boutiques; Gueliz, the new town with independent boutiques; Majorelle area, near the famous gardens; and Sidi Ghanem, the industrial area, where you shop directly in showrooms. However, for those who prefer to find a well-edited selection of refined designs, there are excellent hotel shops and newer expat-run boutiques where professional fashion hunters have scouted beautiful wares. Read on for Indagare's shopping guide to Marrakech.

Contact Indagare for assistance planning a vacation to Marrakech. Our specialists can book you at the hotel that is right for you, plan great meals and activities and arrange behind-the-scenes tours. 

Indagare Shopping Picks: Marrakech's Medina

The center of the city, both physically and in spirit, is the medina. Along its meandering narrow streets, visitors will find riads (courtyard houses), souks (markets) and hammams (baths). In the souk, a true maze of a marketplace, you will find tiny, open-fronted stores that sell spices and lanterns, pottery and leather bags, sequined slippers and rose water. It's worth visiting simply for the atmosphere. If you see something you like, haggle ruthlessly (with a smile), always starting at a quarter of the suggested price. If you are going to shop the souk, we recommend bringing your list of shops and getting a reliable guide to navigate the maze of lanes. Outside of the souk, there are stylish boutiques throughout the medina.


  • Akbar Delights: Stylish kaftans and Moroccan-influenced fashion
  • Aya's: Hand-embroidered, custom-made kaftans. By appointment only
  • Au Fil d'Or: Traditional kaftans, shirts and jackets with embroidery and luxe fabrics
  • Beldi: Haute-couture velvet coats, hemstitched kaftans and loose linen shirts
  • Karim Bouriad: A boho-chic boutique with stylish kaftans, jackets, dresses and accessories
  • Max & Jan: An elegant and authentic boutique whose motto is “Glam in the Medina”
  • Laly: Tiny shop that carries a fun collection of Moroccan style with a western twist
  • Topolina: Chic shop selling one-of-a-kind pieces that range from flea market purses to extravagant statement jackets (there is a bigger, better version of this store in Sidi Ghanem, but this one is more central)
  • Norya Ayron: Some of the best kaftan shopping in Marrakech, including vintage kaftans as well as new pieces

Home & Accessories

  • Al Matjar: A carpet trove with everything from Berber rugs to intricate woven antiques.
  • Chabi Chic: Ceramics, olive wood kitchen utensils and bath products
  • Bazar Jouti: Well-priced carpets in a tiny shop
  • Kulchi: For incredible rugs, textiles and furnishings
  • Mustapha Blaoui: Irresistible treasures, including tables and chairs, glassware, mirrors, candlesticks, pots and bowls
  • Riad El Fenn Boutique: Treasure trove of local designers’ products
  • Soufiane Zarib: Family-run carpet emporium
  • Jewelry

  • Boutique Bel Hadj: Creations of a master beadsmith, from antique extravaganzas to decorative strands of amber and silver.
  • El Abidi Nasser Eddine: Interesting jewelry pieces like Berber–style necklaces and ropes of semi-precious stones
  • While in the Medina... stop at Nomad, La Famille, Le Jardin and Le Salama for an excellent lunch during a day of shopping.

    Related: Top Tables Marrakech

    Indagare Shopping Picks: Gueliz

    The so-called nouvelle ville (new city), lies just northwest of the medina. Many of Marrakech’s best shops are found along its main thoroughfare, Avenue Mohammed V, as well as around such piazzas as Place de la Liberté, Place 16 Novembre and Place Abdelmoumen Ben Ali. In recent years, a number of stylish French and Italian expats have opened boutiques where they sell Moroccan fashions and housewares with a more Western sensibility.


    • ART/C: Expertly crafted pieces from a half-Israeli, half-Moroccan fashion designer
    • Atika: Well-made leather and suede shoes for men, women and children in all colors and designs
    • Boutique Fadila el Gadi: The designer's showroom, for her embroidered coats, sheer kaftans and filmy blouses
    • Kaftan Queen: Fashionable kaftans and an adorable kids' section
    • Lalla Boutique: Leather and suede bag
    • Maroc'n Roll: Moroccan–inspired bags and accessories
    • Michèle Baconnier: A charming shop for extravagant kaftans, gorgeous necklaces and whimsical treasures
    • Home

    • Atelier Nihal: Home furnishings and avant-garde accessories, all hand-woven on traditional looms. Closed temporarily
    • Chez Amina: Tunics, eclectic jewelry and Moroccan–inspired home decor.
    • L'Orientaliste: Last minute souvenirs, presents and perfumes. Closed temporarily
    • Moor: A chic mix of homewares in a neutral palette and sophisticated fashion. Closed temporarily
    • Some Slow Concept: Moroccan ceramics, glasswares and homewares with a modern twist
    Related: Why Go Now: Marrakech

    Indagare Shopping Picks: Marrakech's Industrial Zone

    About an hour’s drive north of Marrakech is the industrial zone (Sidi Ghanem), home to design studios that make and sell carpets, ceramics and textiles. Marrakech taxis can easily take shoppers from the medina to this area, but it is best to go with a guide.


    • Amira Bougies: A candle emporium with wares in all shapes and sizes
    • Chez Zoe: Visit this showroom for the terry bathrobes and embroidered linens found in the luxury hotels. Closed temporarily
    • Atelier Landon: French-designed lamps, candles and furniture, all using hand-cut glass
    • LRNCE: Chic ceramics, textiles and leather accessories by Belgian designer Laurence Leenaert
    • Fashion

    • Marrakshi Life: For handwoven women's, men's and children's resort wear, founded by fashion photographer Randall Bachner.
    Related: Love Letter to Marrakech

    Indagare Shopping Picks: Off the Beaten Path

    Just outside the medina, the Jardin Majorelle is a gorgeous botanic garden designed by French expat artist Jacques Majorelle in the 1920s. The estate was bought in the 1980s by Yves Saint Laurent and his partner, Pierre Bergé, and today is open to the public. A museum exhibits the private art collection of the late French fashion designer and is home to an excellent boutique.

    • 33 Rue Majorelle: Concept store with expertly curated fashion and housewares, plus a juice bar.
    • Beldi Country Club: A drive from the city center, this country retreat has a great collection of shops including Beldi Verre on of the last Moroccan glassblowing operations (where you can see men making tea glasses by hand). Shop and have lunch and make an afternoon of it.
    • Corinne Bensimon: Lovely home store from France that sells wonderful linens, ceramics and furniture.
    • Popham Designs: A tile studio owned by two American expats who have transformed traditional Moroccan cement tiles into a vibrant new concept

    Related: Reminiscing about Marrakech

    Top Souvenirs

    In a city filled with vibrant markets, visitors should take time to sift through the treasures, both in the bazaar stalls and boutiques. Local treasures include embellished kaftans, glassware, ceramics, slippers and one-of-a-kind furniture.

    More Inspiration

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