Passion Points: Active/Adventure
Along with his wife, Hugo Pizzinini owns the spectacular Rosa Alpina hotel in the Italian Dolomites, which had been in his family for three generations. Here, he gives Indagare an insider’s take on the alpine destination, and shares what natural phenomenon cannot be missed.
What is your favorite part about running a boutique hotel?
I like that I can see our guests relax while they are here on holiday; they are stressed when they arrive because they are leaving behind tough jobs and loud cities, so it is nice to notice them becoming more relaxed everyday. Because we live in the hotel as well, we see the guests daily, and get to know them personally throughout their stay.
The Rosa Alpina has had a long and storied history. What does its tradition mean to you and how is it reflected in the hotel today?
My family has owned and run the Rosa Alpina for three generations, so we have a strong connection to our region and environment. Our goal is to keep the traditions alive by explaining our history to our guests. We also have a strong responsibility to preserve our mountains and unusual Ladin culture; you may see this when you enter the hotel as lots of our furnishing dates back many generations.
What would you recommend guests do on their first visit to the Italian Dolomites?
Our biggest problem is to get our guests to our area the first time. Approximately 60% of all our guests come back several times after that. Everyone must see the Enrosadira, which is the short time of the day when the mountains turn red during sunset.
Then, I would recommend a hike of medium level to see how trained they are, and after that I can advise them on numerous hikes in our natural parks. If guests do not want to hike, there are cable cars to the top of the mountain where we have two cabins, one to stay at overnight and one to spend the day at.
What does your ideal day at the Rosa Alpina look like?
Get up in the morning, have a healthy and substantial breakfast, get outside to enjoy the Dolomites, and then spend an afternoon at leisure. I like to have a spa treatment followed by a power nap, then dinner in one of our restaurants, either the two-Michelin-star St. Hubertus or the more casual Wine Bar & Grill.
Where do you escape to for weekends or holidays?
Most of the time we go up to our mountain cabin which dates back to 1786 and spend the day there, having a barbeque and a nice bottle of wine. We also like to drive down to Venice, which is only 2.5 hours away, to visit friends.
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